Numerator to Provide Live Updates on Amazon’s Prime Big Deal Days
Chicago, Oct. 09, 2023 (GLOBE NEWSWIRE) – Numerator, a data and tech company specializing in market research, will be offering live updates on consumer purchasing and sentiment during Amazon’s Prime Big Deal Days event, happening from October 10-11. The Numerator Amazon Prime Big Deal Days 2023 Tracker will release its first update at Noon Eastern on Tuesday, October 10, followed by subsequent updates throughout the event, and a final update on Thursday, October 12 after the sale concludes.
Drawing from insights gathered from previous sale events, Numerator predicts that Prime Big Deal Days will likely be smaller than Prime Day. Last year, the Prime Early Access Sale saw a 6-point drop in household participation compared to Prime Day 2022. However, the event is expected to bring a significant boost to overall eCommerce sales. Consumers are anticipated to purchase toys in preparation for the holidays, find great deals on older inventory, and explore other competing sale events like Target Circle Week and Walmart Deals – Holiday Kickoff.
The Numerator Amazon Prime Big Deal Days Tracker provides a real-time look into Prime Big Deal Days activity, including order insights (order sizes, orders per household, household spend), item level insights (top items, average price per item), shopper insights (gender, age, income, urbanicity), and survey insights from verified Prime Big Deal Days buyers.
Additionally, the Numerator Prime Big Deal Days Survey will launch alongside the event and will be conducted among verified Amazon buyers. The survey aims to understand consumer sentiment, purchase intent, and influencers during the event. It will explore topics such as the influence of Prime Big Deal Days deals, participation or intention to participate in other holiday retail events (e.g., Target Circle Week, Walmart Deals – Holiday Kickoff, Cyber Monday, Black Friday), categories purchased on Prime Big Deal Days, other retailers considered for purchases, and the impact on holiday shopping and gift buying.
The Numerator Amazon Prime Big Deal Days Tracker will feature live data derived from a panel of over 1 million households. Numerator is a leading source of detailed eCommerce data, including Amazon, providing a comprehensive view of consumer buying regardless of whether people shop online or offline. The platform is built on advanced technology, enabling rapid access to data.
About Numerator:
Numerator is a data and tech company revolutionizing market research by bringing speed and scale to the industry. By combining first-party data from over 1 million US households with advanced technology, Numerator offers a 360-degree understanding of consumers. Headquartered in Chicago, IL, Numerator has 2,000 employees worldwide, with 80 of the top 100 CPG brands’ manufacturers as clients.
Image: [Insert Image Here]
Logo: [Insert Logo Here]