Amazon.com, Inc. (AMZN) has announced that its highly anticipated Black Friday event will kick off on November 17. This year, the deals are starting earlier than ever, and customers can expect to find incredible discounts on a wide range of products from popular brands such as YETI, Peloton, LEGO, Lancme, and Ruggable. Some of the highlights include 50 percent off IT Cosmetics, up to 42 percent off BISSELL products, and up to 33 percent off Le Creuset products, among many others.

But the savings don’t stop there. Amazon is also planning to offer fantastic deals throughout its Cyber Monday weekend event, which will run from Saturday, November 25, to Monday, November 27. Customers can look forward to discounts from brands like Casper, Ninja, CeraVe, and Helly Hansen. Hey Dude shoes will be up to 45 percent off, La Roche-Posay products up to 30 percent off, and OPI nail colors and treatments up to 30 percent off.

To make the shopping experience even more exciting, Amazon will be dropping new deals as often as every five minutes during select periods. This means that customers will have plenty of opportunities to snag incredible bargains throughout the event.

Prime members will have a head start on their shopping with the exclusive “Buy with Prime” benefit. This allows millions of U.S.-based Prime members to shop directly from merchants’ online stores beyond amazon.com. It’s a convenient way to access even more deals and find unique products.

And for those who can’t wait to start shopping, prime members can sign up for Invite-only deals on select products starting November 13. These exclusive deals include a whopping 65 percent off the Blink Outdoor Security 2-Camera System, 57 percent off the Citizen Men’s Eco Drive Sport Luxury Endeavor Watch, and 25 percent off Star Wars Limited Edition Echo Dot Stands.

With so many amazing deals and discounts, Amazon’s Black Friday and Cyber Monday events are not to be missed. Mark your calendars and get ready to score big savings on all your favorite products.