Amazon May Lower Threshold for Free Grocery Delivery for Prime Members

According to a leaked memo first reported by Business Insider, Amazon is considering lowering the threshold for free grocery delivery for Prime members. Currently, Prime members must spend $150 to receive their Amazon groceries delivered at no charge, but that could soon change to $100. The change could be implemented as soon as Thursday.

In addition, Business Insider also reports that Amazon is exploring the possibility of a standalone grocery subscription service for Prime members. These moves are part of Amazon’s ongoing efforts to capture a larger share of the grocery market.

Earlier this month, Amazon Fresh started offering delivery for shoppers in select metro areas who are not signed up for its premium service. The company is also revamping its existing stores to enhance the shopping experience. Two newly redesigned Amazon Fresh stores in the Chicagoland area feature a new layout with new brands, a focus on prepared meals, and the option of using Dash Carts – Amazon’s smart shopping cart that provides real-time deals and allows direct checkout.

Furthermore, Amazon plans to combine its ecommerce supermarket brands (Amazon Fresh, Whole Foods, Amazon.com) into one single online cart. These strategic moves demonstrate Amazon’s commitment to expanding its presence in the grocery industry.