Amazon’s Prime Video is entering a new era with the introduction of an ad tier, making the streaming service more profitable. Unlike its competitors like Netflix and Disney+, Amazon is offering the ad tier to all Prime Video users for an extra $2.99 a month. While some users are unhappy about the change, the additional revenue from ads will allow Amazon to invest in more engaging content, including shows, movies, and live sports.
Amazon CEO Andy Jassy expressed confidence in Prime Video’s potential to be a profitable business on its own. The addition of ads is expected to boost subscription revenue and help Amazon’s advertising-services business grow even further. With over 200 million Prime subscribers, Amazon has a vast audience for advertisers to reach.
In addition to its ad tier, Amazon is making strides in the sports broadcasting world with exclusive deals to stream NFL games. The company’s innovative approach to advertising during sports events, such as shoppable TV ads, is attracting attention from advertisers looking to reach a digital audience.
Overall, Amazon’s Prime Video is evolving to offer a more compelling viewing experience for users while also providing new opportunities for advertisers to connect with consumers. With a focus on engaging content and innovative advertising formats, Amazon is poised to continue its success in the streaming and advertising industries.