Amazon’s Prime Video has introduced a new ad tier, making ads a standard feature for all users. While some are unhappy about the change, the $2.99 monthly fee for an ad-free version aims to boost revenue for the streaming service. Amazon CEO Andy Jassy is confident that Prime Video can be a profitable business on its own, especially with the addition of ads. The move is expected to enhance subscription revenue and drive growth in Amazon’s advertising-services business. With exclusive content like “Lord of the Rings” and live sports offerings, Prime Video is set to become an even more compelling service for customers. The company’s foray into sports broadcasting, including an exclusive NFL playoff game, is part of its strategy to disrupt the sports advertising market. As digital live sports viewership continues to grow, Prime Video stands to benefit from increased ad spending on its platform.