Amazon is shaking up the streaming world with the introduction of ads on Prime Video. Unlike its competitors, Amazon is making the ad tier standard for all users, with an option to pay extra for an ad-free experience. While some users are unhappy about the change, the additional revenue from ads could lead to more engaging content on the platform.
CEO Andy Jassy is confident that Prime Video can be a profitable business on its own, especially with the boost from advertising. Amazon’s dominance in the retail media network space gives it a unique advantage, especially with its vast amount of customer data.
In addition to ads, Amazon is making big moves in sports streaming, with exclusive deals with the NFL and plans for shoppable TV ads during games. The company’s focus on innovation and engagement could make it a major player in the sports advertising world.
Overall, Amazon’s foray into ads on Prime Video and its expanding sports content signal a bright future for the company’s streaming business. With a strong subscriber base and a commitment to quality content, Amazon is poised to continue its success in the streaming market.