Amazon’s Prime Video is taking a new step in the world of advertising, introducing a new ad tier for all users. While some are unhappy about the change, Amazon is hoping the extra revenue from ads will help improve the quality of shows, movies, and live sports on the platform. The $2.99 monthly fee for an ad-free version is now standard for all Prime Video users, but it could lead to a more engaging experience overall. With Amazon CEO Andy Jassy expressing confidence in Prime Video’s profitability, the addition of ads could be a game-changer for the company’s advertising-services business. As Amazon continues to invest in exclusive content and expand its reach in the streaming world, the future looks bright for Prime Video.