Amazon’s Prime Video has introduced a new ad tier, making ads a standard feature for all users. While some are unhappy about the change, the $2.99 monthly fee for an ad-free version aims to boost revenue for the streaming service. Amazon CEO Andy Jassy expressed confidence in Prime Video’s profitability, especially with the addition of ads. The move is expected to enhance subscription revenue and drive growth in Amazon’s advertising-services business. With exclusive content like “Lord of the Rings” and live sports offerings, Prime Video is positioning itself as a major player in the streaming landscape. Additionally, Amazon’s recent foray into NFL broadcasting has been met with success, with plans for more exclusive games in the future. As digital live sports viewership continues to grow, Prime Video stands to benefit from increased ad spending on its platform.