Amazon’s Prime Video has introduced a new ad tier, following in the footsteps of its streaming rivals. The move aims to boost profitability for the company, with users now having the option to pay an extra $2.99 a month for an ad-free experience. While some users have expressed dissatisfaction with the change, Amazon believes the additional revenue from ads will allow them to invest in more engaging content, including shows, movies, and live sports. This strategy is expected to enhance the overall appeal of Prime Video and the entire Prime subscription package. With Amazon’s increasing focus on advertising, the company is positioning itself as a major player in the digital ad space. The introduction of ads on Prime Video is just one step in Amazon’s broader strategy to grow its advertising-services business and capitalize on the booming streaming TV advertising market. As Amazon continues to invest in content and explore innovative ad formats, such as shoppable TV ads, the company is poised to disrupt the sports advertising landscape and attract more viewers to its platform.