Amazon’s Prime Video is now offering an ad tier, making it the latest player in the streaming world to introduce ads as a way to boost profitability. Unlike its competitors, Amazon is charging an extra $2.99 a month for an ad-free version, sparking some backlash from users who are used to getting content for free. However, the additional revenue from ads could mean more engaging shows, movies, and live sports for Prime Video viewers. Amazon CEO Andy Jassy is optimistic about the potential of Prime Video as a profitable business, especially with the introduction of the ad tier. The company’s advertising-services business is also expected to benefit from the move, as more advertisers look to reach Prime Video’s large audience. With Amazon’s dominance in the retail media network space, the addition of ads on Prime Video could be a game-changer for the company. In addition to its ad strategy, Amazon is making waves in the sports world with exclusive NFL streaming deals and innovative ad formats. As digital live sports viewership continues to grow, Prime Video is well-positioned to capitalize on this trend and attract more ad spending to its platform.