Amazon Launches New Health Condition Program with Omada Health
On Monday, Amazon.com, Inc. (AMZN) unveiled a new Health Condition Program in collaboration with Omada Health, a digital healthcare provider. The program, announced at the annual JPMorgan healthcare conference in San Francisco, aims to help users discover digital health benefits.
The main goal of the program is to assist users in checking their insurance coverage, applying for programs, and managing chronic health conditions such as pre-diabetes, diabetes, and hypertension. Users who are covered for specific Health Condition programs through their health plan or employer may gain access to connected devices, a personal care team, health coaching, nutrition planning, and more.
Aaron Martin, vice president of healthcare at Amazon, expressed the company’s commitment to making it easier for people to get and stay healthy. He stated, “Amazon wants to make it easier for people to get and stay healthy, and part of that is making it easier to discover the products, services, and professionals that can help them do that.” He also emphasized that when customers are shopping for health-related products on Amazon, the company can provide additional health care benefits to support their health improvement journey at no extra cost.
To participate in the program, customers can visit Amazon’s Health webpage to check their eligibility. If eligible, they will be redirected to Omada’s website to complete the enrollment process. Omada will then share the customer’s eligibility results, enrollment status, and future actions with Amazon to enable the latter to perform common healthcare operations on Omada’s behalf. Customers who wish to remove their health details from Amazon can seek assistance from customer care agents.
Amazon has plans to add more partners in order to gain further access to the $4 trillion healthcare industry. The company also aims to expand its focus on other chronic health and disease management needs.
Overall, this new Health Condition Program by Amazon and Omada Health aims to provide users with convenient access to digital health benefits, making it easier for them to manage their health conditions and improve their overall well-being.