Amazon Launches New Health Condition Program with Omada Health
On Monday, Amazon.com, Inc. (AMZN) unveiled a new Health Condition Program in collaboration with Omada Health, a digital healthcare provider. The program, which was announced at the annual JPMorgan healthcare conference in San Francisco, aims to help users discover digital health benefits.
The main objective of the program is to assist users in checking insurance coverage, applying for programs, and managing chronic health conditions such as pre-diabetes, diabetes, and hypertension. Users who are covered for specific Health Condition programs through a health plan or employer may gain access to connected devices, a personal care team, health coaching, nutrition planning, and more.
Aaron Martin, vice president of healthcare at Amazon, expressed the company’s goal of making it easier for people to get and stay healthy. He emphasized that part of achieving this goal is by making it easier for users to discover the products, services, and professionals that can help them improve their health. Martin further explained that when customers are shopping for health-related products on Amazon, the platform can provide additional health care benefits to them at no extra cost.
To participate in the program, customers can visit Amazon’s Health webpage to check their eligibility. If eligible, they will be redirected to Omada’s website to complete the enrollment process. Omada will then share the customer’s eligibility results, enrollment status, and future actions with Amazon to enable the latter to perform common healthcare operations on Omada’s behalf. Customers who wish to remove their health details from Amazon can seek assistance from customer care agents.
Amazon has plans to add more partners to expand its access to the $4 trillion healthcare industry. The company also aims to broaden its focus on other chronic health and disease management needs.
Overall, Amazon’s new Health Condition Program with Omada Health seeks to provide users with convenient access to digital health benefits and support their journey towards better health.