Numerator to Provide Live Updates on Amazon’s Prime Big Deal Days Event
Chicago, Oct. 09, 2023 (GLOBE NEWSWIRE) – Numerator, a leading data and tech company in the market research space, will be offering live updates on consumer purchasing and sentiment during Amazon’s Prime Big Deal Days event, which will take place on October 10-11. The Numerator Amazon Prime Big Deal Days 2023 Tracker will kick off with its first update at Noon Eastern on Tuesday, October 10, followed by subsequent updates throughout the event, and a final update on Thursday, October 12 after the sale concludes.
Based on insights gathered from previous sale events, Numerator predicts that Prime Big Deal Days may be smaller in scale compared to Prime Day. Last year, the Prime Early Access Sale saw a 6-point decrease in household participation compared to Prime Day 2022. However, the event is expected to generate a significant boost in overall eCommerce sales. Consumers are anticipated to purchase toys in preparation for the upcoming holidays, encounter attractive promotions on older inventory, and explore other competing sale events like Target Circle Week and Walmart Deals – Holiday Kickoff.
The Numerator Amazon Prime Big Deal Days Tracker provides real-time insights into the activity surrounding Prime Big Deal Days. It compiles data from various Numerator sources, including order insights (order sizes, orders per household, household spend), item level insights (top items, average price per item), shopper insights (gender, age, income, urbanicity), and survey insights from verified Prime Big Deal Days buyers.
In addition to the tracker, Numerator will also launch the Numerator Prime Big Deal Days Survey at the start of the event. This survey will be conducted among verified Amazon buyers to gauge consumer sentiment, purchase intent, and influencers. It will delve into topics such as the influence of Prime Big Deal Days deals, participation or intention to participate in other holiday retail events (e.g., Target Circle Week, Walmart Deals – Holiday Kickoff, Cyber Monday, Black Friday), categories purchased on Prime Big Deal Days, other retailers considered for Prime Big Deal Days purchases, and the impact on holiday shopping and gift buying.
The Numerator Amazon Prime Big Deal Days Tracker will feature live data derived from a panel of over 1 million households. Numerator is a trusted source of comprehensive eCommerce data, including Amazon, providing a holistic view of consumer buying behavior both online and offline. The company’s technology platform enables rapid access to data.
About Numerator:
Numerator is a data and tech company that revolutionizes market research with its speed and scalability. By combining first-party data from over 1 million US households with advanced technology, Numerator offers a 360-degree understanding of consumers for the market research industry. Headquartered in Chicago, IL, Numerator has a global workforce of 2,000 employees, with 80 of the top 100 CPG brands’ manufacturers as clients.
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