Amazon is reportedly considering integrating the primary care services of One Medical, which it acquired earlier this year, into its Prime membership program. According to a report by Insider, Amazon is exploring the idea of offering discounted access to One Medical’s primary care services for existing Prime members as part of new subscription programs. This information was sourced from individuals familiar with the matter.
In July, Amazon already offered discounted One Medical memberships during its annual Prime Day sales event, reducing the yearly price from $199 to $144. These memberships provide round-the-clock virtual care, online appointment scheduling, and prescription renewals.
The potential fusion of Prime and One Medical is just one of the subscription offerings Amazon is considering as it seeks to expand its services. Insider reports that internally, there are debates about adding new healthcare or grocery benefits to the existing Prime program, as it could lead to an increase in the membership fee, potentially making it unaffordable for some users. On the other hand, launching too many standalone subscription programs could dilute the Prime brand, which has experienced slower growth recently.
At present, Amazon Prime costs $14.99 per month or $139 per year.
Meanwhile, One Medical CEO Amir Dan Rubin announced his plans to leave the company later this year after serving in the top position for six years. He will be succeeded by Trent Green, who currently holds the role of COO at One Medical.
For more details, you can read Insider’s complete report [here](https://www.businessinsider.com/amazon-considers-new-subscriptions-for-healthcare-grocery-one-medical-prime-2023-9).