Amazon.com has announced its plans to hold “Prime Big Deal Days” in October, following the success of last month’s record-breaking Prime Day sales event. The promotion will be available to Prime members in the U.S., Canada, and 17 other countries. However, Amazon has yet to reveal specific details about the deals or the exact dates of the sale.
This marks the second time that Amazon has run two major Prime sales promotions in a calendar year. Last year, the company held its Prime Early Access Sale in October, following its flagship event in July.
During this year’s Prime Day, Amazon reported that July 11 was its biggest sales day ever, with many of its 200 million subscribers taking advantage of deals on items sold by the e-commerce giant and third-party sellers on its marketplace.
According to Adobe Analytics, Amazon’s Prime Day revenues in the U.S. reached $12.7 billion, a 6.1% increase compared to the previous year. It is likely that other retailers, such as Target, Walmart, and others, also ran overlapping promotions during the Prime Day period.
The continued success of Prime Day has led to speculation that Amazon may expand its sales event calendar. Andrew Lipsman, principal analyst at Insider Intelligence, suggested that a spring home improvement event could be a potential addition to Amazon’s sales lineup. This event could feature home and garden products promoted by retailers like Home Depot, Lowe’s, and Wayfair.
As Amazon continues to innovate and expand its sales events, customers can expect more opportunities to find great deals throughout the year.